When you contact a company’s support department, you want to ideally hear back pretty quickly, right? Fast responses seem to convey the feeling that the company is there, waiting to hear from you and help you with your problem. Oftentimes if it takes more than 24 hours for me to hear back from a support team, I feel that they don’t care enough about my issue to respond quickly. This is obviously based on many factors I have no knowledge of, such as the size of their staff and volume of requests they receive, but nonetheless, I think we’ve all felt this before.
In my humble opinion, if you’re not providing fast support to your customers, you’re doing the a disservice. They trust you with their business, and so you should be prepared to help them quickly when the need arises. It’s not always easy to provide this level of service, but I believe it’s something worth striving for.
What do you think?